Crafting Sustainability at Bed Intentions
In an era where environmental consciousness is paramount, Bed Intentions aim to make many small but simple steps towards encouraging sustainability with its flagship product: Water-Based Lubricant.
We set out with a clear vision: to create a product that not only caters to intentions in-bed but also contributes to building good recycling habits.
Acknowledging the staggering amount of packaging waste generated by the personal care industry, Bed Intentions prioritised the use of easy to recycle materials.
We have thoughtfully compared between aluminium and glass packaging options via a business report with a decisive choice in favour of mono-material aluminium tubes for primary packaging. This decision was based on ease of recycling, rate of recycling in Australia, and ease of transport.
For secondary packaging, the company opted for a non-laminated cardboard carton over mushroom mycelium, considering practicality and transport options.
Recognising the need to make recycling effortless for consumers, we also explored various take-back programs. The chosen program allows customers to recycle at home, with added incentives such as discount codes for correctly prepared packaging and a focus on building a recycling-conscious community.
It's important to note that the data used in the report is based on publicly available literature and may differ from actual values. The company exercised caution in selecting values that closely matched the application.
While the report acknowledges the energy impact of virgin aluminium, it outlines Bed Intentions' commitment to transitioning to 100% post-consumer recycled (PCR) aluminium tubes by 2025. This forward-looking plan aims to significantly reduce the company's carbon footprint and move closer to a closed product loop.